In this special bonus episode of the Honey & Hustle podcast, Dane Cardiel, the founder of GoodTape and a member of the Gumball team shares his perspective on community fractures in podcasting and discusses the importance of innovation in marketing efforts. We recorded this episode at Resonate Podcast Festival, the perfect backdrop for this conversation about podcasting and podcast monetization. We delve into the importance of understanding the depth of audience affinity to a show in the podcast industry. While downloads can indicate the scale of a show, they may not be the best metric for determining the audience's affinity. Advertisers really want to know if an ad campaign effectively reaches the audience and if that audience converts.
We raise the question of whether there is a resurgence of physical media, such as vinyl records and cassette tapes, and how this may impact the podcasting industry. This conversation truly highlights the historical overlap between print and audio, and the desire for a separate and tangible media experience. Dane shares how the skills and knowledge gained in newspaper journalism can be applied to audio production and storytelling.
If you're interested in checking out the first edition of Good Tape, you can check it out here: https://goodtape.com/
CHAPTERS:
0:00 - Intro
1:59 - GoodTape Overview
6:19 - Print Media & Podcasting Future
9:15 - GoodTape Reception Analysis
11:26 - GoodTape Community Engagement
14:50 - Gumball Ad Marketplace Insights
21:52 - Video Stats Impact
26:12 - Creator Monetization Tips
29:32 - Outro
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