Using language that’s accessible and inviting to anyone, Omari Akil of Colorway Game Labs has successfully been able to highlight aspects of Black culture through board games. A graphic designer and creative by trade, Omari branched into the world of tabletop design when he and his brother realized that there weren’t many games made with storylines featuring people that looked like them. Through capitalizing on board game events and conferences, he and his brother were able to get market feedback directly from their target audience in real-time for their first game, Rap Godz.
This helped them quickly implement changes and make reiterations in their games to bring them to market faster. Omari shares insider tips and his approach to making changes to tabletop games quickly, niche crowdfunding sites for game projects, and how to take advantage of the different formats available today to create a physical game. By incorporating joy, fun, community, and rest into their gameplay, they’ve made a brand that anyone can enjoy. Find out more at https://www.colorwaygamelabs.com/cgl-intro
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Hey y'all! My name is Angela Hollowell and I'm the founder of Rootful based in Durham, North Carolina. I upload episodes of my video podcast Honey & Hustle alongside weekly videos about visual storytelling, social media strategy, and owning a creative business. If you want to build your storytelling skills and entrepreneurial mindset to grow your audience and impact, you're in the right place!
